Arbeit folgt hauptsächlich einer der drei Maximen,
- Bedürfnis und Gefühl (Kapitalismus, hohe Frequenz)
- Qualität und Auslese (Bedarf, hohe Wertschätzung)
- Ideal und Ethik (Vorsatz, hohe Abstraktion)
Werbung verspricht alle gleichzeitig.
Arbeit folgt hauptsächlich einer der drei Maximen,
Werbung verspricht alle gleichzeitig.
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